Subsidiaries

ÓB inexpensive fuel

In 1996, Iceland Oil ltd founded ÓB - inexpensive fuel, which was a self-serve station. The first operational station was at Fjardarkaup in Hafnarfjördur. The primary objective with the founding of ÓB was to meet the needs of our customers that required inexpensive fuel and less service. Emphasis was to be placed on a bright and tidy environment, easy accessibility, and simply operated automated stations.

Ísmar

Ismar was founded in 1982. The company specializes in equipment for surveying, mechanical operations and laser technology, whether for engineering firms, contractors or government enterprises, that require these services. Laser technology andmechanical operations, whethersecond or third dimension, GPS measuring equipment and total stations, as well as various associated products, are an important component of Ísmar´s operations.

Most companies that utilize the latest technology in these fields use equipment from Ísmar, which has the proxy for the world's leading corporations in this field. The firm is also principal in providing equipment for traffic safety and policing and offers solutions in the field from known manufacturers.

Ellingsen

In 1999 Iceland Oil ltd bought all shares in Ellingsen. Ellingsen was founded in 1916 and is one of the oldest active company's in Reykjavik. Originally, its primary function was to specialise in the sale of fishing equipment and items connected with fishery. The company was soon highly esteemed and acquired a large and loyal customer base both nationwide and abroad. Their success is greatly due to the unique qualities of the founder, who was considered immensely honourable and trustworthy in business, in addition to hardworking and industrious. In 1934 Othar retired, and his son and namesake, Othar Ellingsen, took over the business. He managed the company for 58 years, until 1992, when his son Óttar Ellingsen, took over.

At the end of 2001, the operations of Ellingsen were consolidated into the holding company, Iceland Oil ltd. At the same time, service operations pertaining to the fishing industry were reorganised with the goal of providing complete service to fisheries. Whereupon, it was decided to separate the fisheries service and stores and move wholesale operations of fishery products over to the sales division of Iceland Oil. The Ellingsen store had for a few years changed their services to include merchandise relating to outdoor activities. Therefore, it was decided to reinforce the store further in that field.

In order to do so, the operations of Evró were acquired, but for many years they had been a leader in the sales of transportation vehicles and equipment in Iceland together with Sjóbúðin in Akureyri, Útivist and Veiði, J. Vilhjálmsson and Veiðiland. These companies have all been consolidated under the name of Ellingsen, which places primary emphasis on travelling and outdoor merchandise, outdoor sports clothing, campers and camping equipment, sport fishing and hunting merchandise, gas products and other merchandise for the home and summer cottage. In June of 2006, Ellingsen moved its store to a superb location at Fiskislóð 1, and a new store was opened in the capital of the north, Akureyri.

 

The main brans that Ellingsen is agent for on Iceland are from following suppliers

Coleman - Campingaz - Primus - Columbia - Devold - Loop - Abu - Brwoning - Remington - Winchester - Sauer - Fleetwood - Hymer - Adria - A Liner - Lynx - Formenta -

 

Hátækni

 

Hataekni was founded in 1985. During the past few years, Hataekni has grown steadily and in the last three years the turnover has almost tripled. In 2010 the company's turnover was 12 million Euro. The company has around 50 employees.

 

Hataekni‘s sales activities is mostly divided into three divisons:

·         Hataekni operates an extensive product department dealing with Consumer Electronics products.

·         HVAC Solutions is the oldest specialized department within Hataekni.

·         In the beginning of 2010 Hataekni launched a Healthcare division, with the emphasis on medical and laboratory products.

 

Hataekni runs its own store in the centre of Reykjavik, where the public can choose from a vast selection of mobile phones, TV's, home cinemas, amplifiers, speakers and mp3 players and more. Hataekni has its own service department for repairing and servicing Nokia mobile phones and Motorola radio equipment as well as other products. Furthermore Hataekni operates a specialized repaire centre dealing with Hataeknis vast product offerings in the field of Consumer Electronics.

 

Most of Hataekni's activity is focused on distributing goods to retailers around the country, including some of the leading enterprises in their field, such as the major operators. Hataekni operates a well-stocked warehouse. Retailers and corporate customers can always rely on a smooth and steady supply of products for their stores.

 

From the very beginning, Hataekni has forged very successful partnerships with some of the biggest and most prestigious manufacturers in their field. These partnerships have been characterized by stability for all these years, resulting in an even and steady business growth that has been mutually beneficial to all partners. Hataekni is a very well established company with a solid reputation, both with its customers and suppliers.

 

Hataekni is the commercial agent / representative / distributor in Iceland for the following manufacturers: Nokia, Motorola, LG, HTC, Honeywell, Flaktwoods, Belkin, Yamaha, KEF, Chief, Sanus, Microsoft, TDK, Salora, Palladine, Archos, Masimo, Kirsch, Atrium, ADE, Merck, AppliChem, Mettler, Zarges.