ÓB LogoIn 1996, Iceland Oil ltd founded ÓB - inexpensive fuel, which was a self-serve station. The first operational station was at Fjardarkaup in Hafnarfjördur. The primary objective with the founding of ÓB was to meet the needs of our customers that required inexpensive fuel and less service. Emphasis was to be placed on a bright and tidy environment, easy accessibility, and simply operated automated stations.